FAQ

The foundation and core inspiration behind our brand is
the establishment of the California Republic, which took place on the Sonoma
Square in 1846. A small group of Rebel immigrants joined together in a Revolt
to take California under their control; and the Bear flag was raised for the
first time.

Sonoma is where the American west coast magic began,

and Sonoma is the one and only "California
O.G."

Our brand identity derives from California’s enigmatic
origin and, further, from the evolution of the Golden State. 

We celebrate the magnitude of California’s cultural
reverberation, its magical and enduring allure, distinctly iconic lifestyle,
all of its’ irresistible aesthetic appeal and legendarily influential
power. 

All the way back to one moment and place in time. SONOMA
1846

The Sonoma Rebel is not defined by defiance alone, but by
the courage of character to stand up and fight, with conviction, for a belief
in something you know is right. Despite risk, reputation or opposition.

Sonoma Rebel is about authenticity, individuality and
strength of character connecting one’s beliefs into action.

The spirit of the wild, the soul of the West