"The spirit of the wild, the soul of the West."

The foundation and core inspiration behind our brand is the establishment of the California Republic, which took place on the Sonoma Square in 1846. A small group of Rebel immigrants joined together in a Revolt to take California under their control; and the Bear flag was raised for the first time.

"The California O.G."

Our brand identity further derives from the State of California as an enigma. The origin of California's timeless and enduring allure, iconic lifestyle, aesthetic appeal and a universally influential cultural reverberation of such great magnitude, traces back to one moment and place in time.

Sonoma 1846

The Sonoma Rebel is not defined by defiance alone. the courage, character and conviction to stand up for what you believe in despite risk, reputation or opposition.