"The spirit of the wild, the soul of the West."

The foundational concept and core inspiration behind our brand is the establishment of the California Republic on the Sonoma Square in 1846 and the group of individuals who raised the Bear flag for the first time, setting California on a course towards statehood.

"The California O.G."

Sonoma Rebel is inspired by the authenticity, individuality and strength of character connecting one’s beliefs into actions.

Our brand identity derives from the State of California as an enigma. Its' enduring iconic lifestyle, aesthetic and universal cultural reverberation that traces back to one moment and place in time.

Sonoma 1846

The Sonoma Rebel is not defined by defiance alone. by the courage to stand up for what you believe in despite risk, reputation or opposition.